Who do I know at this company?

The question is almost always about a person. The software is almost always organised around a deal.

Forested mountain ridges half covered by low cloud

The query that actually gets asked

Nobody opens their contacts wondering which stage a deal is in. They open it because they need a way into a company, and they are trying to remember who they already know there.

Why the answer is usually expensive

In a deal-shaped system that question requires a join you cannot make: people are attached to opportunities, opportunities belong to owners, and the person you half remember meeting at a conference is attached to nothing at all.

Put the person at the centre and the same question is a lookup. Their employer is already context on the record, and the conversation you had is already attached to them.

Keep reading

Ask your assistant about your own network

Relladex speaks the Model Context Protocol, so Claude and other assistants can read your own contacts, notes and company figures as you talk.

A relationship file is not a sales pipeline

Most CRMs are organised around deals moving through stages. A record organised around the people you know is a different tool entirely.